Congratulations! You’ve decided to take the plunge and undergo a branding initiative. It can be an enjoyable process, but be forewarned: It can also be harder than you think. A branding process should, however, do at least three things for you:
1. Give you clarity
When you take the time to examine what your company is all about, you may find that the exercise requires more reflection than you had first considered. After all, when you are buzzing through the business day, not really taking time to reflect, you forget that there are reasons (or there should be) behind why you do what you do. A branding process forces you to think these things through, often giving you new and unexpected insights.
2. Help you examine your position in the market
As you dig deeper into your own company to better understand your culture, values, key selling points and the like–you also get a better understanding of where you sit viz a viz the competition, your clients, or the market itself.
3. Puts you and your team on the same page
Once you can quickly verbalize your value, position, and unique selling points, you will find that you and your team are more likely to have a stronger team presence and unity.
And you thought branding was just about logos…