Zebo Media Group

Do You Need an Internet Presence?

L. Kay Johnson — Fri, 09 Mar 2012 16:09:43 +0000

Do you still wonder if you need an Internet marketing presence? Take a look at these stats and then try to figure out why you would NOT want to have some sort of Internet presence for your business. While the Internet may not be the primary driver of your business, you can bet that your clients are there. Go mix and mingle!

Created by: MBA Online

What Branding Does for You

L. Kay Johnson — Thu, 08 Mar 2012 05:36:40 +0000

Logo for Florida Cancer Specialists

Congratulations! You’ve decided to take the plunge and undergo a branding initiative. It can be an enjoyable process, but be forewarned: It can also be harder than you think. A branding process should, however, do at least three things for you:

1. Give you clarity

When you take the time to examine what your company is all about, you may find that the exercise requires more reflection than you had first considered. After all, when you are buzzing through the business day, not really taking time to reflect, you forget that there are reasons (or there should be) behind why you do what you do. A branding process forces you to think these things through, often giving you new and unexpected insights.

2. Help you examine your position in the market

As you dig deeper into your own company to better understand your culture, values, key selling points and the like–you also get a better understanding of where you sit viz a viz the competition, your clients, or the market itself.

3. Puts you and your team on the same page

Once you can quickly verbalize your value, position, and unique selling points, you will find that you and your team are more likely to have a stronger team presence and unity.

And you thought branding was just about logos…

First Church Mailer

L. Kay Johnson — Thu, 08 Mar 2012 04:51:52 +0000

First Church, a.k.a. First United Methodist Church of Sarasota, sought our help to promote their annual Christmas music series. They were looking for an elegant tri-fold that they could send to parishioners and visitors before the season began. The First Church mailer helped them to get the word out and increase attendance at their concert offerings and holiday services.

Mary Kenealy Events

L. Kay Johnson — Thu, 08 Mar 2012 04:25:10 +0000

A premiere event planner, Mary Kenealy Events needed a place to showcase their elegant work, along with classic brand imagery that would tie it all together. We crafted a sophisticated, streamlined look and feel for Mary and her team that really conveys their style. Mary’s events are known because of her fascination with detail and her artistic eye. This captivating brand and website conveys her strengths.

Suncoast Advisory Group

L. Kay Johnson — Tue, 21 Feb 2012 04:21:09 +0000

Suncoast Advisory Group, a financial services firm located in Florida, sought our assistance with refining their visual brand and their communications tools. Besides managing a complete branding initiative, we have assisted Suncoast with the creation of sales tools to help their clients better understand the unique products, services, and processes available through Suncoast. By helping Suncoast to fine-tune their communications tools, we have enabled them to more clearly convey the qualities that set them apart from the competition. In addition, we extended their new branding into various print and digital advertising venues, ensuring a cohesive message and look throughout all of their marketing tools.

LifeSpan

L. Kay Johnson — Fri, 17 Feb 2012 21:35:32 +0000

LifeSpan Financial Group came to us for help in creating a cohesive brand to represent their products, services, and ideas. We initially consulted with them on their messaging and differentiators, and then we began working with them to organize their message into formats they could easily present to clients. The result was a clean new look, along with a cohesive package of information and client tools that they can deliver in both print and digital format to their clients.

Orquera Florida Investments

L. Kay Johnson — Tue, 14 Feb 2012 01:57:33 +0000

Orquera Florida Investments is a real estate firm specializing in selling Florida vacation and investment properties to Europeans. They approached us to develop a complete brand and website that they could use to market their properties. We assisted them in building out a site that included a back-end content management system for easy, ongoing development of the site. In addition, we assisted them in securing photos and content to highlight information about the surrounding area.